Portfolio
[Saigon Co.op 𝘅 𝗨rBox]
As part of the strategic partnership between UrBox and Saigon Co.op, which was signed in May 2023, Saigon Co.op's event in conjunction with "cashless day"
Date
May 2023 - Jun 2026
Throughout the events and activities of the Saigon Co.op - Co.op Online system, UrBox is honored to have been chosen as a companion, providing gift products, E-vouchers, and more for Saigon Co.op's gratitude programs.
My Role
Plan & execute growth campaign to increase app download, MAU and transactions by using promotion scheme, gamification, product marketing and growth activities.
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Paid media
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Customer and Community Engagement
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Reporting and Evaluation
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Event Support
ACB Urbox Visa Debit card.
This is a specialized bank card for spending within the Urbox app. Meanwhile, Urbox is a gift and e-gift platform connected to over 350 partner brands. What makes this card particularly appealing is the exclusive rewards it offers for transactions, which can be redeemed for gifts and vouchers on the Urbox app.
Date
From Jan to Now
Brief
ACBxUrBox Visa debit card aim to win over the Gen Z demographic through the young and dynamic design of the card
What I Did
Develop and execute growth hacking strategies to drive user acquisition, retention, and revenue growth through multi campaign growth approachs:
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Email Marketing for onboarding user
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Gamification to acquire new users
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In-app marketing activities to retain users
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Collaborate with ACB to do marketing communications
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Social content strategy
Results
The number of people opening cards right after launching has reached nearly 70% of KPIs
UrBox x Visa
Visa Offers Platform provides partners access to qualified Visa transaction data of enrolled cardholders. By integrating with the Visa Offers Platform, UrBox can enhance own loyalty and offer programs in new and powerful ways.
Date
From Jan to now
Brief
UrPoint is the first VISA(*) card-linked rewards program in Vietnam by integrating with Visa Offer Platform. The Card Holder can earn UrPoint up to 20% of the order value when paying with a Visa card
My Role
Planning growth campaign to increase app download, MAU and transactions through marketing and growth activities:
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Email Marketing for onboarding user
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Gamification with Visa and other partners: Klook, Kkday, Agoda
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In-app marketing activities to retain users
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Social content strategy: Facebook, Linkedin, Website
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Paid media to acquire new users
Results
In H1/2023 The number of people downloading the UrBox increase upto 150k app download, with a conversion rate of 85% to users
PNJxHELLOKITTY LAUNCHING
PNJ, in collaboration with Santori, has recently launched a new product line called PNJxHELLOKITTY. The collection features MC Khánh Vy as the accompanying model.
Date
From Apr - May 2023
Brief
UrPoint is the first VISA(*) card-linked rewards program in Vietnam by integrating with Visa Offer Platform. The Card Holder can earn UrPoint up to 20% of the order value when paying with a Visa card
My Role
As the PM, my role involves receiving project information from the Brand (Santori) and then supporting the implementation of marketing activities in collaboration with the execution team within PNJ.
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Developing requests and working with the Digital/Media/PR teams to plan and execute content communication.
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Collaborating with the creative department to develop communication concepts or storytelling for the brand.